Bonus Ep 2: Blake Oliver - Behind the Mic: Exploring Podcasting and Social Media

In this episode, we talk about how Blake ended up running one of the first cloud bookkeeping firms in North America, and then him making a transition into marketing. He shares his process for learning things on the fly. Building teams so he can work on multiple projects. I was intrigued to learn that he's got the podcast, he has his company Earmark, which is software, he's an ambassador at Relay, and then he also has a podcast production agency, so multiple projects and businesses on the go, and it was interesting hearing how he manages his time around that, and isn't working long hours. We also dive into his content creation process and the tech that he uses.


During today’s episode we discuss:

• How Blake ended up running one of the first cloud bookkeeping firms in North America, and then him making a transition into marketing.
• His DIY approach to building his marketing skillset.
• His content creation process and the tech that he uses.

Show Notes

This episode is a deep dive into podcasting and social media with host, Meryl Johnston and guest, Blake Oliver.

We discuss:

• [03:30] Blake’s current businesses in tech, media, and services 
• [07:14] His transition from cloud bookkeeping firm owner to product marketer
• [12:10] Why he didn’t do a marketing degree and went the DIY approach
• [16:45] The backstory behind the Cloud Accounting Podcast launch
• [19:13] A surprising benefit to live-streaming their podcast recording
• [25:52] His favourite podcast production apps
• [29:12] The lazy approach to writing - leverage existing content rather than starting from scratch
• [34:36] Use of ChatGPT and AI in content creation
• [37:04] Is there a better ROI on Twitter or Linkedin?
• [39:15] A common content mistake: not having a clear audience in mind 
• [42:50] Some quick marketing wins for accountants 

This episode of the podcast is brought to you by sponsors A2X: automated e-commerce accounting, and Teamup: Hire top Filipino accountants without ongoing BPO fees.

The Lifestyle Accountant Show is a podcast that helps today’s accounting firm leaders build successful businesses, while living healthy, happy lives hosted by Meryl Johnston. For more information or to get in touch with us, head over to our website lifestyleaccountant.co.