Bonus Ep 4: Jason Staats - From Accountant to Influencer: A Deep Dive into Creating Content

In this episode, we are chatting with Jason Staats, you might know him from his daily Youtube show for accountants 'Jason Daily'.

Jason Staats shares his journey from accounting firm owner to full-time content creator.

In particular, we discuss:

[08:37] Why Jasons thinks every accountant should be creating content online
[10:02] How creating content online increases your luck surface area
[04:59] How Jason got started by writing on Twitter, which then led to a tech newsletter and ultimately creating videos
[07:10] Balancing a young family, running a firm, and creating 2 YouTube videos a week
[17:24] A behind-the-scenes look at Jason's video creation process
[24:58] Willingness to be bad at the start of the content creation journey.

Prior to 2023, Jason ran an accounting & tax firm in Oregon. He started producing video content from his garage in 2020 and now he is focusing full-time on being a creator and running Realize a community for accounting firm owners. He has produced commercials for companies like LinkedIn and Zapier.

This is going to be a two-part episode with Jason. The first which you're listening to today is all about his content creation process.

In a separate episode, Jason shares a behind-the-scenes look at deciding to leave his accounting firm and how he managed that transition with his business partner. That will be published as part of Season 2 of the Lifestyle Accountant Show which is all about partnerships and M&A in the accounting industry.

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